Website Search Engine Rankings Got You Down? Stop the Insanity!
stop driving yourself mad checking keyword rankings all day, every day I have found myself once again fighting the good fight about why website search engine rankings are not the thing to focus on....
View ArticleWebsite Search Engine Ranking: What Else is There?
In Website Search Engine Ranking Got You Down? Stop the Insanity!, I highlighted all of the reasons why you should not focus on keyword search engine ranking. In this post, I outline what you should...
View ArticleDomain Name Search: Something is Not Right
strange results when checking available domain names At a conference back in September, my co-worker Ralph got stopped by a rep at one of those companies whose goal in life is to buy domain names and...
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Boggarts, Boggarting & Online Marketing Promotions
Trolls, Boggarts + Social Media, Oh My! Online marketing promotions are everywhere and often times when making a purchase online, you Google search the brand and the keyword ‘coupon’ to see if...
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Crawling Out of the Cave
There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc....
View ArticleAn Evergreen Toilet, and the Power of Content
On June 10, 1939, King George VI and Queen Elizabeth visited the Roosevelt estate known as Hyde Park on the Hudson. This was the first time a reigning British monarch had ever visited the United...
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missed opportunities – marketing and selling product benefits
How many of us have considered that the simple act of brushing our teeth is what primarily gets the cleaning done? We squeeze that paste onto our brush at least twice a day without even thinking about...
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You’re Eating Bananas the Wrong Way, So Change
Change. It’s not something easily accepted by many. Status quo. Stability. Constants. All of these give us a familiarity that many find preferable to the chaos change can bring. But what about when...
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Real vs Cool in the Brand Culture Wars
There’s this huge competition between companies these days to showcase just how “cool” they are to work for — one that’s escalated into an all-out culture war between brands. Whether it’s a new startup...
View ArticleHow Link Building Made SEO’s Great at PR
Real Link Building I never liked the term link building. In fact I hated it so much that I would spend hours thinking about what else we could call it: Link Fire, Link Flare, Link Blobbing… you get it....
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